Bedwetting Store and the Malem bedwetting alarm are classic examples of exaggerated marketing claims and unreasonable attempts to get sales at the expense of deceitful tactics and planning. This time, we will analyze the Malem Bed-Side Alarm. The product I available at
On the Malem page, the manufacturer says “The most comprehensive Enuresis Alarm in the world” We are left baffled and confused. How do you come up with this claim? What makes your alam the most comprehensive alarm in the world? Have you compared it to other bed-side alarms? Why do you believe that it is comprehensive?
The Webster dictionary defines comprehensive as “complete; including all or nearly all elements or aspects of something.” So why is the Malem Bed-Side bedwetting alarm comprehensive? What does it have that other alarms don’t.
Here are some other claims from both the Malem website and the Bedwetting Store website
* “the most comprehensive and adaptable Enuresis Alarm available.”
* “the most comprehensive and adaptable Enuresis Alarm available.”
How is this alarm adaptable? Does it adapt over time? Is it a self learning bedwetting alarm? What is the science behind this claim? Patent? Research? Again, why is it comprehensive?
* “Ergonomically designed smart and colourful."
It appears that this alarm is similar in shape and form to all other Malem alarms. Then why is this the only Malem alarm that is “ergonomically designed”. How is it smart? Again proof, proof, proof! Colorful? You call one Red color colorful?
* “with a reliable, rust-proof, embossed and comfortable plastic Bed-Mat."
* “with a reliable, rust-proof, embossed and comfortable plastic Bed-Mat."
Thank you for letting us know that plastic is rust-proof. This was highly educational and inspiring. We now know that a plastic mat is rust proof, smart and comprehensive.
* “Volume control with minimum preset.”
We have absolutely no idea what this means and we believe neither does the manufacturer.
* “A unique bedside device for children who don't want to wear an alarm
The Bedwetting Store like to call all their alarms unique. Doesn’t anyone else make bed-side alarms? What about Nite Train’r?
* “This unique alarm unit has a wide range of sound options that allow you to pick the one that optimally meets your needs..”
* “This unique alarm unit has a wide range of sound options that allow you to pick the one that optimally meets your needs..”
Evidence? How was this determined? Etc. A gross exaggeration.
* “A flashing light permits parents and children to locate the unit in a dark room."
Does the unit fall off at night? How bright is the light? Why is no information provided on sound and light?
* “Variable volume control."
How many variable levels? 1, 5, 100? Why don’t you mention that? What is the volume step size? How loud is volume at 8 inches?
* “Long lasting AA alkaline batteries - never a danger of electrical shock like older style units
Shock? The older Malem bedwetting alarms shocked children? Thank you for letting us know that. How long is your battery life? Why don’t you provide details?
To truly compare Malem with all relevant competitors in today’s marketplace, look at http://www.urinealarms.com/Wired_Alarm_Chart.html . This is the most comprehensive set of data and facts about bedwetting alarms that we have seen. Malem does not fare well. This explains why Malem and the Bedwetting Store resort to deceit and propaganda to promote the Malem bedwetting alarm!
The Bedwetting Store is the only seller who advertises and continues to sell the Malem Bedwetting Alarm. All other sellers have either realized the truth about the Malem Bedwetting Alarm or have abandoned it, but the Bedwetting Store continues its deceit.
Malem(TM) and the Bedwetting Store have a very large number of entries about their deceit in this blog. There are so many more entries and much more serious bad activities attributable to Malem and the Bedwetting Store, so that Malem and the Bedwetting Store have significantly more entries than all other manufacturers combined. You can read all of the Malem and Bedwetting Store deceit entries on this blog.
Malem and the Bedwetting Store have also been given a 0-stars blog of their own so that its many examples of deceit can stand out by themselves. The Malem Alarm and Bedwetting Store blog is at
http://bedewttingstoredeceit.blogspot.com/
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